September 24 – 27, 2012, Aria, Las Vegas
What makes a good company different from a great company. In this modern world of digital information, social media, big data, cloud computing, high performance and integration overload, it is a challenge for any organization to keep their head over the sea of information. Not only one must make sense of the data but also react to it in time to make decisions fast enough to actually affect future of a transaction and the organization.
TUCON 2012, a we saw how companies around the world are moving from complex, silo ed infrastructure into lean, agile proactive platforms. How they are moving from days of batch processing environment to a true “event enabled” platform. TIBCO showed us a path to consuming, analyzing and reacting to all the massive amounts of data being generated by systems and users and reacting to them just in time to affect live transactions. Here are a few real world examples
- A retailer sends a target and personalized promotion to a customer’s mobile phone at the moment they walk past your store front.
- An airline sends an alert to a passengers mobile phone the moment that they take off that their bags did not make their connection, so they don’t spend time waiting at baggage claim for a bag that the airline knows wasn’t even on the passenger’s flight.
- A credit card company is alerted to possible fraud when a swipe charge is made in Las Vegas, while user mobile phone connected to a Chicago cellular network.
Another side of the challenges faced by organizations is the demands placed by digital consumers. Adults spend more media time on mobile than newspapers and magazines combined (eMarketer). In 2012, the U.S. saw a 55% increase in smartphone subscriptions to make for 98 million smartphone subscribers, representing nearly 42% of all U.S. mobile users (comscore).
As the speed of business accelerates, strategies and models will need the ability to dynamically respond to change. And over the years huge changes will up the ante for speed and agility. The only way a business can survive in the 21st century is through transformation. To bridge the gap between IT and business strategy and work together to drive innovation, growth and market competitiveness. Weather it’s through efficient claims or trade processing, cross selling products based on real time customer behavior, or averting a crisis before it happens, transforming business cannot be to solve 21st century challenges cannot be achieved with 20th century technologies. TIBCO calls for achieving “two second advantage” – the ability to capture the right information, at the right time, and act on it preemptively, as either an opportunity or threat. TIBCO platform has the ability to seek, understand and respond to real time events.
There are five pillars of building such an event enabled enterprise- Capture, Validate, Correlate Act and Scale. Capture events and seamlessly connect business systems so events from one system is available on others making them easier to consume and act upon. Validate Ensure accurate and consistent information across all business systems. Correlate – Identify threats and opportunities by correlating historical data with real time events as they occur, deliver actionable insights fast by enabling users to spot patterns, examine outliers and detect trends in data that have previously remained hidden. Act – Enable real-time response to events and maximize the value of knowledge workers. Scale Provide elastic computing to meet fluctuating demands with an efficiency that changes the cost structure of IT, so more can be done for less.
More information, videos, and photos of TUCON 2012 can be found here http://tucon.tibco.com/